Paris Hilton to launch new podcast and PodPosts

Paris Hilton has partnered with iHeartRadio to launch a new podcast and a series of short form audio clips known as PodPosts which merges social media into voice and podcasting into a social environment.

The This is Paris podcast, due to launch on 22 February, will see Paris talking to influential and inspiring guests around the globe, discussing topics such as beauty, wellness, fashion, pop culture, travel, entrepreneurship, relationships and more.

Social audio episodes will be posted multiple times each week between the release of the longer episodes and will include her interacting with fans, sharing beauty advice, offering motivational and lifestyle tips. She’ll also answer voicemails and experiment by using the podcast platform in the same way as social media.

Speaking about her new venture, Paris Hilton said: “Audio is a medium that has no boundaries, and I am excited to partner with iHeartMedia to bring my series and many others to such a diverse audience.

“They bring the creative platform and scale to help me further connect with millions of fans across the world.”

iHeartMedia and Paris’s newly launched audio company London Audio will also see Paris Hilton and Bruce Gersh produce six additional podcasts for the iHeartRadio Podcast Network over the next three years.

Conal Byrne, President of the iHeartPodcast Network said: “Paris is one of the original innovators in what has come to be called ‘influencer content,’ and has genuinely new, edgy ideas on how to bring that style and perspective to the podcast medium.

“That starts with treating her own soon-to-launch podcast more like a social media feed – with lots of short-form audio ‘posts,’ along with regularly scheduled interviews, too.

“This is going to be a different kind of podcast – the next evolution of both social media and podcasting, and we’re thrilled to be able to partner with her on it.”