New research undertaken by The Guardian newspaper has found that “podcast advertising commands the highest levels of attention of any media channel” with an impressive 65% of listeners paying attention to it.
With the rapid growth of the podcasting industry, the results also show advertising campaigns can be more effective by adding podcasts into the mix.
Podcasts have a multiplier effect on other advertising formats
The Guardian
On its own, podcast advertising has clear benefits – they are strong at telling consumers something new about a brand, raising perceptions and ultimately, driving purchase.
