Podcast Listens or Listeners? What’s the Difference and Why It Matters

In a recent article, broadcaster and journalist Adam Bowie highlights the importance of distinguishing between podcast listens and podcast listeners.

Bowie digs down into the differences, giving examples to explain how the listens vs listeners numbers might be interpreted.

But it is important to differentiate between downloads (or listens) and listeners. They are different, and if you’re going to use either number, then you should really accompany it with a period of time. Is that a weekly number, a monthly number or an all-time number?

adambowie.com

It’s all so obvious when you think about it, but it’s something that’s easy to overlook without digging a little deeper – which is what this article does.

Read the original article www.adambowie.com

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