Say hello to Conversational Targeting
Acast’s VP of Advertising Product, Chris Wistow has written about the change happening in ad targeting in podcasting.
It is affected by greater user privacy and the company’s responsibility — to both its podcasters and their fans.
There’s a sea change happening in ad targeting. Every media channel, including podcasting, will be affected. But it’s something we’ve known about for several years — and that means we have a plan.Chris Wistow, Acast’s VP of Advertising Product
Acast is focusing on what it calls Conversational Targeting, which involves IAB category targetting, keyword tatgetting, topic & trends and sentiment targetting.