Why short-form podcasts are about to explode
What does the future hold for podcasts? One interesting view comes from Commercial Radio Australia (CRA)’s head of digital, Jaime Chaux, who talked to Radio Today Australia’s editor Vivienne Kelly about what he thinks it will look like.
In five years most new podcast listening will come from users searching a particular topic or asking a particular question via voice or regular search. Connecting a question successfully with a podcast episode that answers that question right now is difficult and impractical. Making tech readily available at scale such as accurate automatic transcription of podcasts and easy integration of that transcription into everyday search via typing and voice will fix many problems currently facing podcast discovery. It will also change how podcasts are made.Jaime Chaux