More to the Story, the kick-off campaign to launch umbrella brand History Tellers, has been unveiled by Wondery.
The History Tellers brand will deliver “More to the Story” by showcasing new voices, sharing untold stories and revealing untold elements of familiar stories.
It will be anchored by podcast content that covers non-fiction and fiction, beginning with Publishing and Live Events.
The inaugural campaign launching on 10 July, is timed to a range of new podcasts including Wondery+ exclusive series, Unsinkable, a blockbuster historical fiction audio movie from creators Misha Crosby and John Mawson in immersive Dolby Atmos, featuring voice acting from Brian Cox, Thomas Brodie-Sangster, Nathalie Emmanuel, John Malkovich, and Harry Hamlin.
Additionally, a new season of the popular podcast American History Tellers dedicated to America’s First Ladies on is available from 26 June, as well as all-new seasons of American Scandal, British Scandal, Tides of History, History Daily, Legacy, Even the Royals, Black History, For Real and more rolling out over the next several months.
Nicole Blake, Chief Brand Officer, Wondery said: “History is a flagship genre for Wondery, and fans positive response to our unique approach to history storytelling from people of all ages showcases an opportunity for a fresh, modern brand to enter the history space.
“History Tellers is that challenger brand, and we are committed to cultivating a 360° experience for fans that features fresh voices and perspectives across touchpoints.”
Blad Norman, Head of Global Marketing, Wondery commented: “The ‘More to the Story’ campaign is a continuation of the redefined brand marketing strategy that kicked off earlier this year, to reach new audiences.
“We are rallying behind Wondery’s diverse, rich slate of quality historical content, which combines suspense, surprise and emotion, to connect with fans, giving them more depth and detail.”
You can find the full collection of History Tellers content on the Wondery website.
