Wondery to exclusively distribute and monetise Mind the Game podcast

Wondery is to manage distribution and ad-sales representation for all new audio and video episodes of the Mind the Game podcast series, and back catalogue content.

Uninterrupted, which launched the series last year, will continue to produce it and the second season returns with LeBron James hosting alongside new co-host NBA legend Steve Nash.

Wondery will distribute Mind the Game across Amazon services, including Prime Video, Amazon Music, Fire TV Channels and Echo devices, as well as on YouTube and wherever podcasts are available.

The deal includes ad-free listening on Wondery+ and Amazon Music, along with non-exclusive merchandise rights for the series.

Launching in the lead up to the NBA Playoffs, each week James and Nash will sit down to discuss the state of basketball.

“I love learning and talking about the game of basketball. We enjoyed the conversations so much in the first season of Mind the Game, I lost JJ as my co-host, but gained a coach,” laughed LeBron. “Now I get to do it with another one of the greatest basketball minds in Steve Nash, and we’re going to have a lot of fun digging into the nuances and details that make this sport so great.”

Steve Nash said: “When I decided to step into a media role, I knew it had to be something different – something fresh, something that brings real basketball fans closer to the sport.

“Mind the Game is my way of being a teacher of basketball, of breaking down the game in a way that makes fans see just how incredible this era of hoops really is.

“I can’t wait to get inside the mind of LeBron James and also share my experiences within this beautiful game.”

Wondery CEO, Jen Sargent added: “LeBron James and Steve Nash have always been synonymous with basketball greatness.

“These are two beloved legends who know, love and understand the game better than most – so we’re excited they’re joining the Amazon family, especially as we gear up for the NBA this fall.

“Mind the Game is an incredible addition to Wondery’s growing sports line-up providing fans unfiltered and engaging conversations about their favourite sport from the best in the business.”

The second season of Mind the Game with LeBron James and Steve Nash will launch on 1 April.

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