Joe Marler Will See You Now has delivered 16 million short form views in a single week.
Less than four months after launch, the video first podcast is building rapid momentum across social and YouTube, with a single clip passing 25 million views across socials.
The standout moment came when Pete Wicks spoke about “never feeling good enough”, helping to drive repeatable viral reach at scale.
Overall social reach has increased by 183% month on month, while YouTube subscribers have grown by 100% over the same period. The figures point to strong breakout growth as podcast distribution continues to shift towards video and social platforms.
Audience behaviour also reflects wider consumption changes. 40% of viewers on YouTube are now watching the programme on TV screens rather than mobile or desktop devices.
The show is fronted by Joe Marler, the former England rugby international and winner of Celebrity Traitors, alongside comedian Jake Bhardwaj.
Recent episodes have combined humour with more personal conversations, covering masculinity, mental health and self-worth.
Produced by Platform Media, the series demonstrates how video led podcasts can quickly scale audience reach while maintaining engagement across multiple platforms.
Its performance in the past week in particular highlights how short form distribution can drive discovery and feed longer form viewing on YouTube.
