Businesses can now book radio, digital audio and outdoor advertising directly through a new self service platform from Global.
The company has launched AdPower, a platform that allows advertisers to plan, create, book and measure campaigns across Global’s audio and outdoor networks without going through a traditional sales process.
Available now through AdPower, the service gives businesses access to campaigns on Global’s FM, DAB and DAX audio platforms, alongside its outdoor advertising network.
Advertisers can upload their own creative assets or use built in AI tools to create radio and outdoor adverts at no additional cost.
Campaigns can be scheduled to go live as soon as the next day, with live dashboards providing real time delivery and performance data.
Global says the platform is aimed at businesses that regularly buy digital advertising but may be less familiar with radio, audio or outdoor media.
The company says AdPower is designed to simplify access to large scale advertising campaigns while reducing the complexity often associated with traditional media buying.
Miranda Mathews, Director of AdPower, said: “Until now, premium mass reach media has often felt too slow, too complex or too confusing for many digitally native businesses.
“Today, AdPower changes that. It gives advertisers a simple, fast and direct way to access the scale and impact of outdoor and audio advertising.”
She added that advertisers can book everything from a radio campaign on Heart to outdoor advertising on the London Underground through the platform.
Ashley Tabor-King CBE, Founder and Executive President of Global, described the launch as a significant development for mainstream media.
“Never before has it truly been possible to book mainstream premium media campaigns on radio across FM, DAB and DAX, as well as our outdoor network, online, yourself, in minutes,” he said.
Ashley added that the platform had been in development for several years and was designed to make advertising across Global’s networks quicker and easier for businesses across the UK.
The AdPower platform is now live and campaigns can be booked immediately.
