Podcasting is helping audiences choose how they access content, according to broadcaster Kaye Adams ahead of the inaugural Scottish Podcast Awards.
Kaye and comedian Marc Jennings have been announced as hosts of the first Scottish Podcast Awards, taking place at Glasgow’s Old Fruitmarket on 25 June.
More than 400 people are expected to attend the event, which will celebrate podcasting across 24 categories.
Kaye, who launched her podcast How To Be 60 four years ago, said podcasting had moved from being seen as a niche format to becoming an established part of the media landscape.
She said: “Not that long ago, podcasting was seen as fringe, but that has changed radically in a very short space of time.
“The way we see the whole media landscape now has changed. Now, we talk about good content, and getting good content to people who want to consume it, by whatever means.”
Kaye said audiences increasingly choose the platform that suits them, whether television, radio or podcasts, adding that the growth of podcasting had helped “level the playing field” for creators.
She also highlighted the importance of the awards in bringing together podcast makers from across Scotland.
Kaye said the event would help strengthen connections within the sector and showcase the range of voices producing content across the country.
Marc Jennings will not only co-host the ceremony but is also nominated in the Spotify Listeners’ Choice category for Some Laugh, alongside fellow comedians Stephen Buchanan and Stuart McPherson. The category also includes The Ford and Shelby Show, hosted by Ford Kiernan and Shelby May.
Marc said: “We started the podcast off our own backs and didn’t know if anybody would listen, but it has given us the chance to perform live at the Pavilion, interview amazing guests and meet some of our heroes.”
According to Ofcom, almost a quarter of adults in Scotland listen to podcasts every week, the highest proportion of any UK nation.
The awards, created by Sixty Steps Productions, attracted more than 400 entries across entertainment, sport, business and culture.
Organisers say the aim is to recognise podcast creators and support the continued growth of Scotland’s podcast sector.
The last remaining tickets are now on sale here.
