Adelicious expands senior team with new Agency Director

Independent podcast hosting platform Adelicious has appointed Amanda Smith as Agency Director.

Previously, Amanda was Commercial Partnerships Director at Future across the Homes Network. Her career also includes roles at media companies including Time Inc. and Northern and Shell.

In her role at Adelicious, Amanda will work alongside fellow Agency Director Gemma O’Brien, responsible for leading agency relationships for the commercial side of the business and leading the wider sales team working with brands including Mercedes, Airbnb, AMEX and Barclays.

Founded in 2020, the invite-only network has achieved a year-on-year listener growth of 200%, establishing a strong presence not just in the UK but also in international markets, particularly the United States, where a substantial portion of its listenership originates.

Andrew Goldsmith, Managing Director at Adelicious, said: “Amanda is a well-respected figure in the industry and with her wealth of experience and knowledge, she is the perfect choice to help lead our sales efforts alongside Gemma.

“Amanda’s appointment reinforces our commitment to innovation and excellence in the podcasting industry and we are confident that her expertise will drive us to new heights.”

Amanda added: “Adelicious is an original offering in a sea of similar businesses, redefining podcasting with its commitment to fairness and transparency. It is an exciting time to be joining the business and I look forward to playing my part in contributing to the company’s future success.”

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