Amaze Media Labs launches new solution to increase podcast listening

Amaze Media Labs has launched its Branded Audience Growth Network, a solution designed to help companies dramatically increase podcast listenership.

It works through a combination of targeted contextual advertising and technology. The platform identifies listeners who perfectly align with a brand’s desired demographic for their own podcast, offering precision and reach.

Brett Sklar, Co-Founder of Amaze Media Labs said: “Since introducing our first audience growth tool years ago, we’ve relentlessly refined our approach in collaboration with leading brands and podcast agencies.

“With the Branded Audience Growth Network, we’ve supercharged what was already the industry’s most effective podcast growth engine for branded content. The results speak for themselves—transforming corporate podcasts into market-leading shows is now easier than ever.”

The Branded Audience Growth Network enables brands to amplify their podcast episodes across Amaze Media Labs’ publisher network, delivering impressions and plays alongside contextually relevant articles. This ensures seamless alignment between a podcast’s content and its ideal audience, enhancing engagement and gaining listeners.

With the added precision in targeting, brands and corporations can tailor campaigns based on industry, job titles, demographics, and even specific post codes, ensuring that their podcast reaches the audience most critical to their marketing objectives.

“Our clients’ top request has always been the ability to reach key decision-makers with pinpoint accuracy,” adds Robert Tuchman, Co-Founder of Amaze Media Labs. “With the Branded Audience Growth Network, we’ve developed the ultimate tool for audience development, perfectly suited for branded podcasts that focus on B2B sales, brand awareness, and thought leadership.”

Find out more at the Amaze Media Labs website.