Audioboom surpasses 1 billion advertising impressions
Audioboom says it has surpassed 1 billion available monthly advertising impressions for the first time.
During October 2023, podcasts in the Audioboom Creator Network generated 1.01 billion advertising impressions which were made available for brands to buy through Premium host-endorsement ads and Showcase, the network’s automated advertising marketplace.
This was achieved with the help of the AdRip inventory creation tool, first launched by Audioboom in 2021. It enables creators to automate the removal of historic advertising, replacing it with new advertising each time a back-catalogue episode is listened to.
Strong audience growth has also been a factor – the network now reaches more than 38 million unique listeners globally and in Q3 2023 generated more than 127 million downloads each month.
The company expects to generate more than $19 million revenue in Q4 2023, a return to year-on-year top-line growth and the strongest revenue period for the network since Q2 2022.
Audioboom’s CEO, Stuart Last commented: “I’m delighted that we have achieved this milestone. To create more than one billion monthly advertising impressions highlights the scale that we are developing at Audioboom.
“We continue to develop innovative technology that enables our creators to maximize the value of their content, while providing our brand partners with powerful advertising options. Our increased scale will power a record year for Audioboom in 2024.”