Following the launch of Formula for Success in February, former F1 team owner, Eddie Jordan has signed to continue to co-host the weekly podcast with David Coulthard until March 2024.
In the podcast, which has been nominated for Sports Podcast of the Year in the Broadcast Sport Awards, the pair share their opinions on life inside and outside of the F1 paddock.
Each episode includes insight, analysis and life lessons with two of sport’s great storytellers, together with special guests.
Speaking on his recent signing, Eddie Jordan says: “It’s fair to say David Coulthard and I have a unique relationship! I can’t say I love being in room with him as much as I am these days, but I have loved sharing F1 stories past and present. As well as a lot of non-F1 stories. There are still more stories to tell!
“I always love taking on new projects and am delighted to be continuing with the podcast. Let’s hope David Coulthard feels the same way!”
Guests on the show so far have included F1’s Gerhard Berger and Jean Alesi, plus Prince Albert II of Monaco. Eddie Jordan’s weekly celebrity story has also seen him call up a number of famous friends including Roy Keane, Michael Fassbender, Vogue Williams and Ronnie Wood.
Eddie also offers insight to previously ‘known’ F1 stories that have amazed even long standing F1 fans and journalists. This has included Eddie’s recount of the first time Michael Schumacher drove an F1 car for his team (and indeed ever).
Formula for Success is set to launch a monthly subscription service, where subscribers will get access to bonus episodes, advert-free content, early access to live show tickets, show shout-outs, live stream events and free merchandise. There will be