IMA’s Real Talk podcast discusses flexible working policies

Global marketing agency IMA’s latest episode of its podcast Real Talk highlights persistent barriers relating to flexible working patterns.

Featuring Lauren Fabianski, Pregnant Then Screwed’s Head of Campaigns and Communications – who spent over a decade in senior marketing and strategy roles before joining the charity – and Jess Loy, Lead Planner at IMA.

The episode considers key issues such as access to justice, paternity leave and affordable childcare, as Lauren and her team continue to work to change the culture what they believe allows pregnancy and maternity discrimination to thrive.

According to research Pregnant Then Screwed carried out with YouGov last year, 18% of Brits believe that two weeks paternity leave is sufficient, yet nearly three in five Dads took two weeks or less.

The podcast also considers whether adland faces particular issues as a service business, and points to the use of NDAs to silence women.

IMA released its podcast Real Talk for brand leaders, marketers, and agency folk who want thought-provoking, straight-talking conversation. It’s available on Spotify and all other major podcast platforms, with episodes released bi-weekly.

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