New research says The Joe Regan Experience is UK’s biggest podcast
A new UK Top 25 Podcasts chart has been launched by Edison Research, which uses the same methodology to collect data in the UK as is used in the US.
At least 2,000 weekly podcast listeners in the UK are surveyed each quarter for the service, and listening behaviour is collected regardless of listening platform.
Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behaviour information.
Edison Podcast Metrics is unique in that it is not dependent on podcast download data and does not require podcast networks to opt into its service.
The data marks the debut of Edison Podcast Metrics into the UK market from US-based Edison Research.
The top three podcasts in the UK based on total weekly audience reach among weekly podcast listeners age 15+ are The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and Off Menu with Ed Gamble and James Acaster.
“It’s here! We are excited to officially launch Edison Podcast Metrics and be the first to present an all-inclusive and comprehensive ranker in the UK. We have worked incredibly hard to get to this point and look forward to watching the continued growth of the shows and networks defining the space,” said Edison Research Senior Vice President Melissa Kiesche.
Data from Edison Podcast Metrics UK will provide show-level information on the top podcasts in the UK as well as network reach statistics.
Subscribers will have the ability to analyse demographics of podcast listeners, including their purchasing and consumption patterns across a wide range of consumer goods and services.
The first Top Podcast Shows ranker in the US was released by Edison Research in November 2019; the company has been tracking podcast consumption in the aggregate since 2006.