The Spotify Partner Program is a new monetisation system for creators in the US, UK, Canada and Australia.
Eligible creators who host with Spotify will have access to multiple revenue streams including audience-driven payouts from Spotify Premium video engagement, and the ability to monetise via ads in Spotify Free and on all other podcast listening platforms.
Users will see enhancements to their viewing experience and a bigger and better catalogue of video podcasts.
Premium users are able to watch without interruptions from third-party ads. The creator baked-in sponsorships will remain in episodes, but traditional dynamic ads will not interrupt the video for Premium users.
More than 65% of eligible shows and networks have enrolled since the announcement of the Spotify Partner Program last November – here’s what some have said:
Smart Money Happy Hour creators: “We’re thrilled to partner with Spotify as they build a phenomenal podcast experience for their users. Smart Money Happy Hour exists to make the lives of our fans better, and adding video on Spotify does just that.
“We love all of the product enhancements that are happening on Spotify, and we plan to use all of them to engage with our audience even more in 2025!”
The Paranormal Podcast host Jim Harold: “I’m thrilled to be one of the early participants in the Spotify Partner Program.
“The power of longform video on Spotify gives us access to new viewers while super-serving our loyal audio audience with an added dimension.
“It makes 2025 an exciting new year for The Paranormal Podcast. As usual, Spotify is at the forefront of innovation for both creators and their audiences.”
The Makeshift Podcast co-host Zach Misischia: “The new Spotify Partner Program has given us a way to monetise our podcast without interrupting the listener’s experience, which is extremely important to us since it can often deter listeners from continuing an episode.”
Podcast clips, also unveiled last November, are short-form videos uploaded by creators that are recommended across Spotify to make it easier for users to find new shows.
Since launching the feature in select markets, Spotify says that clips are 33% more effective than previews at converting browsers into engaged listeners.
You can find out more about the Spotify Partner Program here.
