BBC Studios, the commercial arm of the BBC, and BBC News have launched the all-new BBC.com and BBC app.
The BBC app, which replaces the International BBC News app, has content from across the BBC, for the first time. The app mirrors the refreshed BBC.com, with stories and videos from Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage.
The new layout across the web and app gives not only in an improved user experience, but also more opportunities and flexibility for advertising and sponsorship.
Advertisers can now take advantage of more premium high impact ad units seamlessly alongside the BBC’s content. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution for campaigns by giving enhanced measurable results for partners.
Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios said: “We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America.
“These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”
Naja Nielsen, Digital Director for BBC News said: “We know there is huge appetite for impartial BBC News journalism as we report – without an agenda – on the burning issues of our time.
“Thanks to our independent journalism, the BBC is the world’s most trusted international news media organisation, reaching more than 400 million people each week.
“As we expand and develop our global digital newsroom, I am thrilled our new global app and website will provide an excellent experience and much better showcase our world-beating journalism.”
Lori Suchcicki, SVP Advertising EMEA, BBC Studios said: “The new website and app provide a trusted, premium environment for advertisers and represent the BBC’s continued investment in high-quality journalism globally and our commitment to bringing news and insights from the EMEA region to millions of people across the world.
“We’re excited that our commercial partners will enjoy several enhancements that make it easier for brands to connect with the BBC.com audience, unlocking new partnership capabilities and opportunities for marketers.”
The BBC app is available in the App Store for Apple users and for Android devices via Google Play.
