Undr the Cosh signs exclusive deal with Sport Social Podcast Network
The award-winning football podcast and YouTube channel Undr the Cosh has signed a new partnership deal with Sport Social Podcast Network.
Becoming the exclusive advertising sales partner for Undr the Cosh, Sport Social will support the show with advertising deals for its YouTube, social channels and live shows as well as helping the show to engage new listeners via marketing campaigns across its network and radio advertising.
First launching in 2018, Undr the Cosh has a firm fan base of dedicated and passionate viewers – regularly making the top 10 on the podcast charts.
Its hosts include football experts Chris Brown ‘Browny’ and Jon Parkin, who between them have played over 800 professional games and scored over 50 goals.
Also joined by the award-winning writer and comedian Chris Brown ‘Chris’, the three provide a witty and engaging dive into the hottest topics from the high-stakes world of football.
The partnership comes as an increasing number of brands turn to podcasting as a means of reaching nascent, highly engaged audiences.
Sport podcasts have proven fruitful for advertisers looking to tap into key demographics, with a recent report from SiriusXM Media, GroupM and Edison Research finding that sports fans listen to six hours’ worth of audio content on average each day.
Stefan Doyle, Head of Sport Social, shared his excitement for the partnership: “Undr the Cosh is a fantastic example of the power that sports content outside of mainstream coverage can have over fans.
“They’ve developed a real cult following since their debut in 2018, demonstrative of the loyalty and passion this kind of intimate content can inspire. These are exactly the type of shows that we love to work with, and support with tailored and highly effective brand partnerships.”
Chris Brown ‘Browny’, Undr the Cosh co-host also commented: Joining Sport Social feels like a great match for us, especially because of their expertise and passion for sports podcasting and connecting with sports fans.
“We have an incredible audience of loyal and passionate listeners, and it’s crucial for us to keep delivering content that resonates with them, including any advertising or marketing efforts. We are really excited to see the opportunities that partnering with Sport Social will bring!”