Wondercraft launches first AI Ad Studio to produce audio ads

The world’s first AI “Ad Studio” is being launched by Wondercraft today, to give creative teams the ability to quickly make audio ads.

This is the biggest product release from the company since it launched in February this year and has been designed with tools to produce, iterate and translate studio-quality audio ads in seconds just by typing.

It’s already being used by production studios including Audacia Audio, Acast, and Audio Ad Pro, and is being trialled by many other audio brands.

Dubbed “Canva for Audio” for its ability to radically simplify audio production, Wondercraft has already attracted 40,000 users from all over the world since coming out of beta in February.

With Ad Studio, users can write copy and scripts from scratch or generate ideas using a library of prompts, quickly bringing ideas to life.

Brands can give a voice to their copy by choosing from hundreds of options covering multiple languages, accents and emotions. Using “Parrot Mode” AI voices can be directed to deliver lines with a specific tone or intonation to give the results required.

A powerful new timeline editor lets users easily adjust voice speed, perform voice-over retakes, and enrich their production using a huge library of music and sound effects, to give a polished and professional final product.

With built-in commenting and approval workflows, brands and creatives can easily collaborate in a single interface, reducing friction and shortening the production process from weeks to hours.

Brands can use Wondercraft to localise audio ads for multiple markets. Existing audio ads can also be uploaded and translated into over thirty languages in seconds.

Wondercraft’s co-founder Oskar Serrander comments says: “We’re finally making it possible for brands to produce audio at the speed of culture.

“This is a big update: audio and voice-over creation is at Wondercraft users’ fingertips. What has notoriously been a lengthy and expensive process can now be accomplished in minutes, at a fraction of the cost with no compromise on quality.

“Creatives can produce endless variations of copy, voices, music, sfx and languages, meaning ad campaigns can be tailored and deployed across multiple markets with ease.

“By streamlining creative production we’re enabling brands and agencies to explore innovative ideas which will help the audio industry grow.

“We want to see podcast, radio, and music-streaming companies move into a position where they can compete with the likes of Alphabet, Meta and TikTok in the advertising world. Today marks a huge step in that direction.”

Kym Treasure, CEO at Audacia Audio, comments: “At Audacia Audio we’ve found Wondercraft to be an indispensable partner in our audio advertising campaigns. Their intuitive interface simplifies the process of crafting professional audio adverts in any language.

“From copywriting to voice cloning, translation and background music selection, their tools provide unparalleled flexibility and quality. The technology has enabled us to create a quantity and quality of audio ads for clients we could not have come close to otherwise, so our clients can focus their energy and budgets on marketing and monetisation.

“Our clients have been excited and receptive to the power of this new technology to drive fast audio ad production and iteration for multiple international markets and customer segments.”