Numan, the UK’s leading digital health provider, has partnered with hit comedy podcast Two Pints with Will & Ralf to open up conversations around men’s health.
The collaboration will see hosts Will Mellor and Ralf Little address issues that are often stigmatised or ignored. The fully integrated partnership includes social media activity, product integration, and bespoke video content alongside the regular podcast.
As part of the initiative, Numan’s resident men’s health expert Dr Dave will appear across four episodes, covering topics including erectile dysfunction, testosterone deficiency, muscle mass versus fat mass, and the importance of regular blood testing. He will also guide the presenters through a “mid-life MOT” in a standalone mini episode.
Benjamin Mills, Commercial Director for Men’s Health at Numan, said: “Our mission has always been to empower men to take control of their health. Partnering with Will and Ralf, who aren’t afraid to have an honest laugh whilst tackling serious issues, gives us a powerful way to reach men who may otherwise tune out.”
Nick Simpson, Strategic Partnerships Director at Formidable, added: “This partnership works because it’s authentic. Will and Ralf can learn about men’s health in a way that resonates with their fans, whilst putting Numan front of mind and providing podcast listeners with a deeper understanding of its offering.”
