Audacia Audio taps AI for multilingual ad production across APAC
Audacia Audio has partnered with Wondercraft to scale international audio ad production for its APAC clients using AI.
Founded by former Spotify Director Kym Treasure in 2022, Singapore-based Audacia Audio connects publishers, advertisers and customers by supporting brands to produce and implement audio ads, and publishers to monetise their inventory.
To date, Audacia has supported over 30 APAC clients to produce and monetise advertising campaigns in over 10 markets, a process which typically takes 10 days or more. Now,
Audacia is using Wondercraft’s digital Ad Studio to speed up the production process and to help clients connect with new audiences by quickly translating ads for multiple markets using AI.
Last February, Audacia began working with Wondercraft to produce audio creative and since then, has produced dozens of audio campaigns using the technology for clients in the finance, entertainment and travel sectors, driving Listen Through Rates of up to 99%.
The technology has enabled Audacia to reduce average production time and scale its creative output.
Kym Treasure, co-founder at Audacia Audio, comments: “At Audacia Audio we’ve found Wondercraft to be an indispensable partner in our audio advertising campaigns. Their intuitive interface simplifies the process of crafting professional audio adverts in any language.
“From copywriting to voice cloning, translation and background music selection, their tools provide unparalleled flexibility and quality. The technology has enabled us to create a quantity and quality of audio ads for clients we could not have come close to otherwise, so our clients can focus their energy and budgets on marketing and monetisation.
“Our clients have been excited and receptive to the power of this new technology to drive fast audio ad production and iteration for multiple international markets and customer segments.”
Oskar Serrander, former Acast COO and co-founder at Wondercraft, adds: “We’re obsessed about making audio production more accessible to the marketing and ad industry.
“What normally eats away at the media budget, takes weeks of feedback ping-pong, and only leaves the brand with a few ads to show for can now be done in a matter of minutes and hours and leave you with endless variations of copy, voices, music and languages to deploy your ad campaigns in multiple markets, tailored to multiple target audiences.
“I’m excited to enable brands and agencies to invest their time in developing amazing, creative concepts that drive results and help them with the rest: a fast, affordable, friction-free, studio-quality platform to make those ideas come alive.
“Audacia Audio was one of our earliest enterprise users and true pioneers in adopting AI to service their clients. We’re super impressed by Kym and her team’s work and excited to see the impact Wondercraft is having on their business and services.”