Major updates to Spotify’s newly branded Ads Manager revealed

Spotify is launching the rebrand of its self-serve ad platform, Spotify Ad Studio – now Spotify Ads Manager.

With a new look and feel, Spotify Ads Manager now offers enhanced advertising capabilities to advertisers of all types and sizes – giving them the user experience, tools and ad formats to better reach their target audiences on Spotify and track results.

This follows the release of Spotify’s Q2 Earnings Report, which shows a 13% year on year growth of ad revenue.

The company says with this significant growth in revenue from its self-serve ad platform, the new Spotify Ads Manager is one way it is continuing investing in advertising as a long-term growth driver.

Unlocking opportunities for advertisers across the entire marketing funnel – from brand advertisers to SMBs focused on performance is critical for it to achieve this.

Spotify Ads Manager now includes a new redesign to simplify user experience to make it easier for advertisers to navigate.

Audience and targeting capabilities are enhanced, starting by expanding the menu of interest segments later this month, giving advertisers more choice when it comes to the audiences they reach and test in Ads Manager. Audience Manager will be released soon, creating a home for advertisers to manage their saved audiences.

New ad formats were recently introduced exclusively available on Ads Manager, including Canvas and Opt-in video. These new formats reimagine what ads on Spotify can be and how advertisers can engage with people through sight and sound.

Canvas is an optional companion visual asset that brings looping visual to Audio Ads on Spotify

Opt-in Video allows a brand to be front and centre alongside the music content a listener is streaming, increasing consideration.

Spotify believes that a healthy media ecosystem includes first and third-party measurement solutions to quantify performance, so it recently introduced 1P measurement solutions on Spotify Ads Manager with Spotify Ad Analytics and Pixel. It also expanded its third-party solutions via IAS and DoubleVerify, Appsflyer, and Kochava.

The company has also made significant investments in its Ads API so it can bring Spotify Ads Manager capabilities to over 50 new markets in the future.

Brands including World Rugby, Ionos, Monge, Contiki, and many more are already using Spotify Ads Manager to capture new audiences and drive results for their campaigns.

Sam Bevan, Spotify’s Global Head of Emerging & Scaled Advertising said: “At Spotify, we’re constantly innovating to provide a top-tier advertising experience that helps advertisers achieve their business goals.

“I’m thrilled to share that our newly redesigned Spotify Ads Manager brings enhanced ease, control, and performance, making it easier than ever for advertisers of all sizes to get started with Spotify Advertising and connect with our highly engaged audience of 626 million.”