Sony Music Entertainment previews shows at IAB UK Podcast Upfront

Sony Music Entertainment’s Global Podcast Division previewed the company’s shows at the 2023 IAB UK Podcast Upfront.

The presentation was highlighted by a conversation with author and podcaster Elizabeth Day to celebrate that her podcast How To Fail will be joining Sony Music in January 2024.

Elizabeth Day said, “I’m so excited about this new chapter which will bring How To Fail to a bigger, wider audience whilst still retaining the fidelity of our core listenership.

“I love working with advertisers, and I love getting genuinely enthusiastic about what I’m promoting because I think the listener can always tell.”

The presentation also featured a wide-ranging discussion between actor and Shrink The Box co-host Ben Bailey-Smith and This Is History host, historian Dan Jones, who discussed their shows’ loyal audiences and expanded content and advertising offerings.

Some of SME’s premium UK talent were also featured in the presentation, including comic actor and director Kathy Burke, best-selling author and comedian Fern Brady and actor Ade Edmundson.

The company committed to expanding its line-up of entertainment shows which includes the chart-topping Where There’s A Will, There’s A Wake; Out To Lunch and Kermode & Mayo’s Take, plus brand-new series What A Combo!

The company also highlighted its mission to continue broadening the kinds of podcast it creates. Over the last year, it has developed a number of limited run series, including Chameleon, Cover Up and Smoke Screen.

These podcasts have loyal, engaged audiences who have signed up for The Binge – SME’s paid subscription channel – to access even more content.

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