Aloudable has launched a new podcast aimed at marketing leaders, growth teams and operators looking to understand how artificial intelligence is affecting marketing decisions.
Assistant to the CMO is available now, with new episodes released every Thursday. It’s hosted by Lexie Meskouris with regular contributions from Aloudable co founders William Nash and Harjot Singh.
The podcast focuses on developments around AI and marketing, looking at which changes are having practical commercial consequences for businesses rather than attempting to cover every development in the sector.
Lexie said: “As someone who sits between the technical conversation and the commercial one, my goal with Assistant to the CMO is to make fast-moving AI and marketing stories useful for the people who actually have to make decisions.
“There is a lot of noise around AI. The show is about identifying what meaningfully changes the work of marketing, not just what gets attention.”
Aloudable says the programme also serves as an example of its own production process. The company creates podcasts from written content, research, source material and internal thinking, using voice technology alongside human editorial review.
According to the company, Assistant to the CMO is produced using the same workflow offered to clients, allowing listeners to hear how written material, expert input and editorial judgement can be turned into a finished podcast.
William Nash, CEO and co founder of Aloudable, said: “AI is changing how content gets made, but the hard part for companies is still knowing what they actually want to say.
“Assistant to the CMO lets us apply the same production model to our own thinking: faster production, a clear point of view, and human judgment where it matters.”
The first episode, titled Ads move into ChatGPT. AI Gets Shown the Door, examines sponsored placements within AI chat experiences and the potential implications for trust, targeting, intent data and measurement.
It also looks at resistance to AI generated creative work and recent human made positioning adopted by some major brands.
The episode argues that the key issue for marketers is not whether AI is involved in creating content, but whether the work is supported by judgement, substance and a clear purpose.
